Instagram has come a long way since its beginnings as a strictly square-photo platform. While the 1:1 aspect ratio once defined the app’s aesthetic, the transition to allowing a 4:5 format (among others) has opened up new possibilities for brands to showcase their content. In this article, we at Prick Media explore why Instagram moved away from the classic square ratio, how the 4:5 aspect ratio benefits users and businesses, and what you can do to make the most of this change.
A Brief History of Instagram’s Aspect Ratios
When Instagram launched, it was all about squares. The 1:1 ratio gave the platform a distinct, uniform look. Over time, however, users began to seek more creative freedom. Instagram responded with the option to post landscape and portrait images, leading to the now-popular 4:5 aspect ratio.
Why the Switch?
- Mobile-First User Experience
- As mobile usage skyrocketed, Instagram recognized the importance of vertical space. A 4:5 image takes up more screen real estate on a smartphone, capturing more attention and reducing the likelihood of users scrolling past.
- Creative Flexibility
- A 4:5 ratio gives creators and businesses more room to experiment, especially when it comes to portrait photography, product shots, or infographics. This extra vertical space allows for a more immersive viewing experience.
- Better Engagement Potential
- By taking up more space in the feed, 4:5 content naturally stands out. Users are more likely to stop and engage with a post that fills their phone screen, whether by liking, commenting, or saving.
Impact on Branding and Content Strategy
- Visual Consistency
- Brands that adopt the 4:5 format can maintain a consistent look across their feed. Since most photos are taken vertically on mobile phones anyway, it often requires less cropping and editing.
- Enhanced Storytelling
- The additional vertical space is perfect for telling a story, such as displaying a product in action, giving step-by-step instructions, or featuring multiple elements in one frame.
- Ad Placement and Promotions
- Instagram ads and promoted posts also support 4:5. This can make your sponsored content more visually compelling and noticeable.
Tips for Optimizing 4:5 Posts
- Focus on Composition
- Utilize the extra vertical room to create a balanced composition. Keep the main subject in the middle, but remember that the top and bottom portions of the frame can hold complementary details or text.
- Use High-Resolution Images
- Since 4:5 posts occupy more screen space, low-quality visuals will appear more pixelated or blurred. Always aim for the highest resolution possible.
- Leverage Text Overlays
- If part of your content strategy involves text or calls to action, the vertical orientation can accommodate eye-catching overlays. Make sure the text is concise and easy to read.
- Test Different Formats
- While 4:5 is the most popular format now, Instagram continues to evolve. Don’t hesitate to experiment with square or landscape formats if they fit your campaign objectives.
Conclusion
Instagram’s decision to move from a strict 1:1 ratio to allowing 4:5 posts reflects its ongoing commitment to improving user experience, creative freedom, and engagement. As a brand, embracing 4:5 can help you stand out in crowded feeds, tell more engaging stories, and ultimately connect more effectively with your audience.
At Prick Media, we understand how quickly the social media landscape can change—and we’re here to guide you through those changes. Ready to create standout Instagram content that leverages the 4:5 aspect ratio? Get in touch with us, and let’s make your feed a scrolling must-stop destination.