Category: Social Media, Marketing, Small Business
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Boost Your SME’s Growth with Social Media Analytics in South Africa
In today’s digital world, social media is essential for South African small and medium enterprises (SMEs) aiming for business growth and brand visibility. However, simply being active on social media isn’t enough; understanding your analytics is key to optimizing your strategy, connecting with your audience effectively, and improving your ROI. Here’s a practical guide on… Read more
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Top Social Media Trends for South African SMEs in 2025
Social media is continually evolving, offering new opportunities and challenges for small and medium enterprises (SMEs) in South Africa. Staying ahead of trends can mean the difference between thriving and simply surviving in a competitive market. Here’s a look at the top social media trends SMEs should prepare for in 2025. 1. Short-form Video Content… Read more
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SMEs Guide: How to Master Paid Social Media Marketing
In the crowded landscape of social media, organic reach alone often isn’t enough for Small and Medium Enterprises (SMEs) looking to boost visibility and drive conversions. Paid advertising on social media offers SMEs the ability to precisely target their ideal audiences, measure results clearly, and achieve meaningful business goals even with limited budgets. This guide… Read more
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The Ultimate SME Guide to AI-Driven Social Media Tools and Chatbots
Artificial Intelligence (AI) has become a transformative force across social media platforms, offering Small and Medium Enterprises (SMEs) innovative solutions that previously required significant investment. Through smart algorithms, automated chatbots, and insightful analytics, AI is enabling SMEs to engage their audience, streamline operations, and maximize marketing ROI effectively and affordably. The Rise of AI on… Read more
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Ultimate Guide to Social Media Image Sizes for 2025
Introduction Social media is an ever-shifting landscape, and keeping your image dimensions up to date is key to making the best first impression on potential clients and followers. Whether you’re sharing product shots, team photos, or engaging graphics, properly sized images enhance professionalism and help you stand out from the crowd. Below, we’ve compiled the… Read more
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Navigating New Social Media Territory: A Survival Guide for SMEs
Introduction Staying ahead of social media trends is critical for any small or medium-sized enterprise (SME) looking to thrive in today’s digital-first marketplace. Social platforms continually evolve with new features, new content formats, and new expectations from audiences. Whether you’re a seasoned entrepreneur or just starting your business, harnessing these emerging trends can give you… Read more
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How to Build a Winning Marketing Strategy in 2025
Introduction In 2025, the business landscape is more competitive than ever. Young entrepreneurs need a well-structured marketing plan to stand out and thrive. Whether you’re launching a startup or looking to grow an existing business, a clear strategy is key to attracting customers and boosting sales. This guide will walk you through the essentials of… Read more
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How to Thrive in 2025: Social Media Strategies That Will Shape the Future
The social media landscape evolves at lightning speed, and 2025 promises to be no exception. If you want your brand to keep up with the latest trends—and stay ahead of competitors—now is the time to plan your strategy. Below, we at Prick Media share our forecast of the top social media trends set to shape… Read more
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Instagram’s New Post Dimensions: What It Means for Your Brand
Instagram has come a long way since its beginnings as a strictly square-photo platform. While the 1:1 aspect ratio once defined the app’s aesthetic, the transition to allowing a 4:5 format (among others) has opened up new possibilities for brands to showcase their content. In this article, we at Prick Media explore why Instagram moved… Read more
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Insight: How to Use Video Marketing on a Budget
Introduction In the age of social media and digital-first marketing, video content has emerged as one of the most powerful ways to capture attention and drive engagement. Unfortunately, many small and medium-sized enterprises (SMEs) assume that creating compelling video campaigns requires big production budgets and specialized teams. This simply isn’t true. With the right approach… Read more